Sponsored Content · Amara
Practical guides on keeping the mind active and the afternoons full, for older adults and the families who care about them.
All Articles · 6 Articles
Staying Sharp
Cognitive scientists have known it for years: the brain isn't an organ you protect — it's one you put to work. Amara makes that a conversation, no menus, no scores, no sense of being tested.
For Families
It's not the Sunday call that worries you. It's the Tuesday afternoon — the bit between the calls, which is most of life, really.
For Families
Most parents won't tell their children they're lonely. They don't want to be a burden. That's part of the problem — and why more families are quietly doing something about it.
For Families
A voice-only AI companion app for elderly parents in the UK. Mia and Max chat, remember, and keep them company between visits.
Staying Sharp
Amara is a voice-based brain training app for older adults in the UK. Daily quizzes, conversation, and questions that keep the mind sharp.
For Families
Live too far away to visit your elderly parents often? Here's what UK families are doing about the long afternoons between calls.