Sponsored Content · Amara

Staying sharp, connected —
and not alone

Practical guides on keeping the mind active and the afternoons full, for older adults and the families who care about them.

All Articles · 3 Articles

02 Adult daughter and elderly mother smiling at a phone together

For Families

Why adult children across the UK are quietly downloading the same app for their parents

It's not the Sunday call that worries you. It's the Tuesday afternoon — the bit between the calls, which is most of life, really.

03 Elegant older woman standing by a window holding her phone

For Families

"Everything's alright, love." What 940,000 lonely UK parents say on Sunday calls

Most parents won't tell their children they're lonely. They don't want to be a burden. That's part of the problem — and why more families are quietly doing something about it.